Occupational Safety & Liability Case Study Example | Topics and Well Written Essays - 250 words

Occupational Safety & Liability - Case Study Example   As such, one is convinced that the comprehensive definition of a safe workplace should extend beyond focusing on it being injury free – which is only one facet in adhereing to the standards of safety as prescribed by the Occupational Safety and Health Administration (OSHA).Concurrently, it has been revealed that employers were required by OSHA for the provision of a safe workplace that conforms to the following description: â€Å"one that is free of dangers that could physically harm those who work there†¦ requiring employers to inform employees about potential hazards, to train them in how to deal with hazards, and to keep records of workplace injuries†.Overall, other facets of safety and conformity to health standards must be adhered; not only focusing on an injury free definition. Actually, it was emphasized that a safe workplace should consider communicating explicitly to all personnel sources of potential risks and hazards, identifying machinery that could endanger the employees’ lives, preventing illnesses, making sure that lighting, ventilation, emergency exits and fire protective strategies are in place, providing vaccination as deemed necessary, and â€Å"even tracking the effects of workplace conditions on employees’ health through periodic medical examinations†. Thus, the information confirms that workplace safety does not merely mean being injury-free. All aspects of hazards and risks in the work place must be properly addressed.

Presocratic Philosophy Essay Example for Free

Presocratic Philosophy Essay Although Aristotle’s statement is too slight to serve as a sure foundation for judgment, it seems more likely that Thales was arguing for the broader presence of life forces in the world than most people imagined, rather than that the real in its totality is alive. Anaximander Thales’ younger contemporary from Miletus, Anaximander, born toward the end of the seventh century B. C. E. , found the explanatory principle of things in what he called ‘‘the apeiron,’’ a word that might be translated as ‘‘the indefinite,’’ ‘‘the boundless,’’ or both. This opens up the possibility that the apeiron is both immeasurably large in its temporal and physical extent and also qualitatively indefinite in that it is without measurable inner boundaries. The apeiron is further described, according to Aristotle, as being ‘‘without beginning,’’ ‘‘surrounding all things,’’ ‘‘steering all things,’’ ‘‘divine,’’ ‘‘immortal,’’ and ‘‘indestructible. ’’ Some have inferred that Anaximander’s barely concealed purpose was Western philosophy’s first attempt at demythologization. Equally striking is Anaximander’s description of the universe as a closed, concentric system, the outer spheres of which, by their everlasting motion, account for the stability of our earth, a drum-shaped body held everlastingly in a state of equipoise at the center. Whatever the inadequacy in certain details (the stars are placed nearer to the earth than the moon), with Anaximander the science of cosmological speculation took a giant step forward. As far as life on earth is concerned, Anaximander offered another striking hypothesis. The first living things, according to him, were ‘‘born in moisture, enclosed in thorny barks’’ (like sea urchins), and ‘‘as their age increased, they came forth onto the drier part’’ (as phrased by Aetius [first to second century C. E. ]). Pythagoras Although we know that Pythagoras was a historical figure, it is difficult to determine exactly what Pythagoras himself taught. He wrote nothing, and the ideas of other members of the community were attributed to him as a sign of respect and as a way of lending weight to the ideas. Plato and Aristotle rarely assign ideas to Pythagoras himself, although Pythagorean ideas seem to have influenced Plato’s philosophy. Pythagoreans asserted that number is the first principle of all things. They were the first systematic developers of mathematics in the West and discovered that natural events could be described in mathematical terms, especially as ratios. To the Pythagoreans, the â€Å"principle of number† accounted for everything. Number was a real thing. Somehow, numbers existed in space, not just as mental constructs. According to Pythagorean doctrine, the entire universe is an ordered whole consisting of harmonies of contrasting elements. The Greek for â€Å"ordered whole† is cosmos. The Pythagoreans were the first philosophers to use the term cosmos to refer to the universe in this way. The â€Å"celestial music of the spheres† is the hauntingly beautiful phrase the Pythagoreans coined to describe the sound of the heavens as they rotate according to cosmic number and harmony. Xenophanes A fourth Ionian philosopher, Xenophanes of Colophon, born around 580 B. C. E. , s the first we know of to overtly attack the anthropomorphism of popular religious belief, in a series of brilliant reductio ad absurdum arguments. His own view has been understood, ever since Aristotle, as pantheistic. Xenophanes was also the first philosopher we know of to ask what degree of knowledge is attainable. In B34 we read: ‘‘the clear and certain truth no man has seen, nor will there be anyone who knows about the gods and what I say about all things. ’’ Several ancient critics took this to be an indication of Xenophanes’ total scepticism. On this basis of moderate empiricism and scepticism, Xenophanes offered a number of opinions of varying plausibility about the natural world, one of which—a strong, evolutionary interpretation of the discovery on various islands of fossils of marine animals—is enough to constitute a major claim to fame in natural philosophy and ranks with his other significant steps in epistemology (the theory of knowledge dealing with what we know, how we know it, and how reliable our knowledge is), logic (the study of rational inquiry and argumentation), and natural theology (the attempt to understand God from natural knowledge). Heraclitus One of the most important and enigmatic of the Presocratics, Heraclitus (fl . 500 b. c. e. , d. 510–480 b. c. e. ), said that ignorance is bound to result when we try to understand the cosmos when we do not even comprehend the basic structure of the human psyche (soul) and its relationship to the Logos. The complex Greek word logos is intriguing. It could and at times did mean all of the following: â€Å"intelligence,† â€Å"speech,† â€Å"discourse,† â€Å"thought,† â€Å"reason,† â€Å"word,† â€Å"meaning,† â€Å"study of,† â€Å"the record of,† â€Å"the science of,† â€Å"the fundamental principles of,† â€Å"the basic principles and procedures of a particular discipline,† â€Å"those features of a thing that make it intelligible to us,† and â€Å"the rationale for a thing. † The Heraclitean capital L Logos is like God, only without the anthropomorphizing (humanizing) of the earlier philosophers and poets who attributed human qualities to the gods. According to Heraclitus’s impersonal view of God, the Logos is a process, not an entity. As such, the Logos is unconcerned with individuals and human affairs, in much the same way that gravity affects us but is unconcerned with us. More radically yet, Heraclitus asserted that even though things appear to remain the same, â€Å"Change alone is unchanging. † Traditionally, it has been held that Heraclitus went so far as to claim that everything is always changing all the time. But whether he really meant that everything is always changing, or that individual things are held together by energy (change), remains unclear. Anaximenes Anaximander’s younger contemporary, Anaximenes, who lived during the sixth century B. C. E. appears to revert to a prior and less sophisticated vision in claiming that the earth, far from being a drum-shaped body held in equipoise at the center, is flat and ‘‘rides on,’’ supported by air. The same might be said of his contention that the basic, ‘‘divine’’ principle of things was not some indefinite entity but something very much part of our experience; namely, air. Anaximenes’ view would also no doubt have seemed to be corroborated by the fact that the universe, commonly understood as a living thing and hence needing a soul to vivify it, possessed in air that very ‘‘breath’’ that for most Greeks constituted the essence of such a soul. Parmenides Parmenides of Elea (fift h century b. c. e. ) radically transformed the early philosophers’ interest in cosmology, the study of the universe as a rationally ordered system (cosmos), into ontology, the study of being. By common agreement he was the giant among the pre-Socratics. According to Parmenides, none of his predecessors adequately accounted for the process by which the one basic stuff of the cosmos changes into the many individual things we experience every day. In his search for a solution to the problem of â€Å"the one and the many,† Parmenides turned to a reasoned analysis of the process of change itself. According to Parmenides, all sensations occur in the realm of appearance. This means that reality cannot be apprehended by the senses. Change and variety (the many) are only appearances; they are not real. If this is true, then our most commonly held beliefs about reality are mere opinions. The senses cannot recognize â€Å"what is,† much less can they discover—observe—it, ever. In other words, whatever we see, touch, taste, hear, or smell is not real, does not exist. Perhaps most unsettling of all, Parmenides â€Å"solved† the problem of the appearance of change by concluding—in direct opposition to Heraclitus’s insistence that everything is always changing—that the very concept of change is self-contradictory. What we think of as change is merely an illusion. The logic runs as follows: â€Å"Change† equals transformation into something else. When a thing becomes â€Å"something else,† it becomes what it is not. But since it is impossible for â€Å"nothing† (what is not) to exist, there is no â€Å"nothing† into which the old thing can disappear. (There is no â€Å"no place† for the thing to go into. ) Therefore, change cannot occur. Empedocles posited, against Parmenides, change and plurality as features of reality, but affirmed the eternality of anything that is real; the sphere-like nature of the real when looked at as a totality and the fact that the real is a plenum, containing no ‘‘nothingness’’ or ‘‘emptiness’’. Anaxagoras likewise posited change, plurality, and divisibility as features of reality, yet also affirmed the eternality of the real (understood by him as an eternally existent ‘‘mixture’’ of the ‘‘seeds’’ of the things currently constituting the world, rather than the eternal combinings and recombinings, according to certain ratios of admixture, of four eternally existent ‘‘roots’’ or elemental masses). Leucippus Leucippus of Miletus (c. fi ft h century b. c. e. ) and Democritus of Abdera (c. 460–370 b. . e. ) argued that reality consists entirely of empty space and ultimately simple entities that combine to form objects. T is materialistic view is known as atomism. Leucippus is credited with being the originator of atomism and Democritus with developing it. Rather than reject Parmenides’ assertion that change is an illusion, Leucippus argued that reality consists of many discrete â€Å"ones ,† or beings. Zeno Zeno, who was born early in the fifth century B. C. E. , was a friend and pupil of Parmenides. In his famous paradoxes he attempted to show by a series of reductio ad absurdum arguments, of which the best known is perhaps that of Achilles and the tortoise, the self-contradictory consequences of maintaining that there is a real plurality of things or that motion or place are real. The prima facie brilliance of many of the arguments continues to impress people, though it soon becomes clear that the paradoxes turn largely on the failure or unwillingness of Zeno, like so many Pythagoreans of the day, to distinguish between the concepts of physical and geometrical space. Zeno’s way of constructing the problem makes it seem that his primary object is to defame pluralists by attacking the logical possibility of explaining how there can be motion in the world. Gorgias Gorgias has achieved fame for the stress he laid upon the art of persuasion (‘‘rhetoric’’), although whether he wrote the baffling On What Is Not as a serious piece of persuasive reasoning or as some sort of spoof of the Eleatic philosophy of Parmenides and others remains disputed. Its basic, and remarkable, claim is prima facie, that nothing in fact is (exists /is the case [esti] or is knowable or conceivable. Any exiguous plausibility that the arguments supporting this claim possess turns on our overlooking Gorgias’s failure, witting or unwitting, to distinguish carefully between knowing and thinking, along with his various uses of the verb ‘‘to be. ’’ If the failure was witting, the document can be seen as a skillful device for the spotting of fallacies as part of training in rhetoric and basic reasoning. If it was unwitting, Gorgias still emerges as what he was claimed to be—a deft rhetorical wordsmith on any topic proposed to him. Protagoras Perhaps the greatest of the Sophists was Protagoras of Abdera (481– 411 b. c. e. ). Protagoras was an archetypal Sophist: an active traveler and first-rate observer of other cultures who noted that although there are a variety of customs and beliefs, each culture believes unquestioningly that its own ways are right—and roundly condemns (or at least criticizes) views that differ from its own. Based on his observations and travels, Protagoras concluded that morals are nothing more than the social traditions, or mores, of a society or group. The details of Protagoras’s beliefs remain disputed. When he said, for example, that ‘‘anthropos [humanity] is a/the measure for all things, of things that are, that they are, and of things that are not, that they are not,’’ it is unclear whether he is talking about one person or the sum total of persons; about ‘‘a’’ measure or ‘‘the’’ measure (there is no definite article in Greek); or about existence or states of affairs or both. The Platonic reading in the Theaetetus, which takes ‘‘anthropos’’ as generic and ‘‘measure’’ as exclusive, led to the assertion that the logical consequence was total (and absurd) relativism. ______________________________ References: The Columbia History of Western Philosophy. Richard H. Popkin. Columbia University Press. 1999. Archetypes of Wisdom: An Introduction to Philosophy. 7th ed. Douglas J. Soccio. Wadsworth, Cengage Learning. 2010.

Pros and Cons of Tariffs

Pros and Cons of Tariffs Definition of Tariffs Tariff are custom assessments that are demanded on imported merchandise. The duty is generally connected as a rate of the aggregate expense of the item, including cargo and protection. This raises the cost of the import and gives leverage to household items inside of that market. Tariffs are a hindrance to exchange and are utilized to secure a residential industry. Tariffs are otherwise called traditions or import obligations, or import charges. Averagely, tariffs are for the most part around 5%. Be that as it may, diverse nations charge distinctive tariff rates relying upon what item they are attempting to secure. They will likewise charge deals charges, and different neighborhood assessments, and even extra traditions expenses. The greater part of this is gathered at the season of traditions leeway. Amid the developmental years of the United States, tariffs were essential to the development of the economy. By forcing tariff on imports, the United States had the capacity ensure its youngster assembling industry and energize extension in different segments. The tariffs raised the cost of less expensive remote products, particularly those fabricated in England, and urged buyers to buy household merchandise. This protectionist arrangement was instrumental in the improvement of the United States as a mechanical nation. Until the start of the twentieth century, tariffs were an imperative method for raising government income. The United States government gathers tariffs on imports; on the other hand, it doesn't gather tariff on fares, as this practice is denied by the U.S. Constitution. Tariff for the most part have both an income impact and a defensive impact, yet a few tariffs are for income just. These are tariffs that are gathered on imported items that are not created in the importing nation. Tariffs whose essential capacity is to ensure one or more household commercial enterprises in the importing nation by raising the cost of imported items that are the same as those delivered locally create government income and having a defensive impact. On the off chance that tariffs turn out to be exorbitantly high, they can shorten all importation of an item and in this way lose their income raising impact. Tariffs are registered in three unique ways. A levy may be notice valorem, particular, or a blend of promotion valorem and particular. A notice valorem duty forces an assessment equivalent to a rate of the offering cost of the import. A duty that is particular forces an altered or set measure of assessment on every unit of the foreign made item sold without respect to the offering cost. A levy might likewise be a mix duty that forces both a promotion valorem expense and a particular assessment on a foreign item. Pros Most business analysts concur that facilitated commerce is the most ideal approach to boost a nation's development potential, however chose authorities may have different objectives as a top priority. Tariffs shield particular businesses from remote rivalry, which can meet vital objectives or political targets. Whether its local needs or remote approach objectives, exchange protectionism can be enticing for policymakers. Tariffs can shield infant commercial ventures from worldwide rivalry, permitting them to develop without the risk of being snuffed out by more develop or progressed remote organizations. They can likewise be utilized to ensure zones that nations consider to be deliberately critical. For instance, a nation may limit farming imports to support its own particular ranchers, not having any desire to place itself in a powerless position where it needs to import all its sustenance. Steel assembling and substantial industry additionally can be the recipients of tariffs, as pioneers hope to keep their capacities primed and ready if there should arise an occurrence of vital need. At the point when the US government decides to place a levy on a foreign decent, the maker can decide to lessen their cost to make up for the tariff or to go on the expense to the buyer. At the point when makers decide to go on the expense to American customers by expanding their value, it advances American items. In the event that American organizations are creating a comparable item at a comparative value point, the outside item turns out to be more extravagant. Thusly, customers decide on the less costly alternative and buy the American item, giving American organizations an unmistakable point of preference. At the point when commercial enterprises are secured, the occupations that accompany them additionally are ensured. While financial analysts contend that this keeps laborers from taking occupations that are more advantageous to themselves and the nation, concentrating work and capital in wasteful commercial enterprises, which is little solace to specialists in an auto organization that goes under on the grounds that it can't rival lower-cost remote adversaries. Ensuring occupations can be much to a greater degree an objective for state and nearby governments that face losing their assessment base when a major manager shuts its entryways. Infrequently, tariffs can advantage an economy by guaranteeing its organizations have a notwithstanding playing field. Case in point, a few tariffs are executed as a component of against dumping laws, as a response when an organization based abroad offers items beneath its expenses or underneath what it offers them for short of what it does at home, with an end goal to take out opponents and construct its position in the business sector so as to charge higher costs later. Others are intended to ensure when the opposition isn't square with. In the event that one nation finances its vehicle industry and another does not, a duty can keep that error from unjustifiably affecting a household industry. Authorities can likewise utilize tariffs and quantities to meet outside strategy targets, whether they're being utilized as a carrot or a stick. Exchange authorizes regularly are utilized as a stage shy of equipped clash as an endeavor to stop undesirable conduct from different nations. In the event that a nation relies on upon grain sends out or outside automobile deals as a key driver of its economy, the risk of tariff or assents can be an in number prevention. Likewise, uprooting existing exchange hindrances can help cover up a precarious transaction with outside pioneers. Cons A standout amongst the most talked about issues in worldwide exchange is protectionism. On one hand, countries accept a certain sum is important to protect employments and domestic businesses. On the other, protectionism may welcome countering from exchanging accomplices, foster extra protectionism and result in squares to unhindered commerce. Two generally utilized protectionist devices are tariffs and portions. Tariffs raise the cost of imports. This effects customers in the nation applying the tariff as costlier imports. At the point when exchanging accomplices strike back with their own particular tariff, it raises the expense of working together for sending out commercial enterprises. Some examiner accept that tariffs cause a reduction in item quality. Organizations search for approaches to slice generation expenses to record for tariffs. Tariffs are more straightforward and less demanding to regulate than standards. This makes it less demanding for exchanging accomplices to bring them down or dispense with them. Tariffs may make nearby commercial enterprises less productive because of diminished worldwide rivalry. They might likewise prompt exchange wars as trading nations counter with their own tariffs on imported items. At the point when exchanging partners respond with their own tariffs, it raises the expense of working together for exporters. This circumstance might likewise trade off the nature of merchandise and administrations as businesses search for approaches to cut generation costs. A duty alludes to an assessment forced on items and administrations. Tariffs are utilized to control exchange, on the grounds that they expand the cost of imported items, making them more extravagant to the end buyers. A particular expense is forced as a settled toll taking into account the item. Furthermore, a commercial valorem tariff is forced in light of item's quality. The target behind tariffs is to reduction interest for imports while expanding interest for household items. Governments might likewise force tariffs to shield nearby commercial enterprises from outside rivalry, on the grounds that buyers generally pick imported items or administrations when they are less expensive. Tariff give extra wellsprings of pay to the forcing nation to the detriment of customers and remote makers. Singular purchaser decision stays as one of the best shopper advantages to worldwide exchange. At the point when tariffs are put on imported merchandise, the expanded costs and lessened exchange preclude people from all decisions that could be accessible in the business sector. If American organizations don't deliver an item like the foreign made great, customers may be ransacked of the chance to buy an item out and out on the grounds that they pushed a remote item out of the business with a levy. Conclusion Tariffs are by and large used to shield household makers from abroad rivalry offering less expensive products. The higher costs of imported products because of tariffs regularly causes outside makers to choose to withdraw from the household business, diminishing rivalry. This absence of rivalry expels the motivating force from local makers to discover approaches to bring down the costs of their products, bringing about higher general costs for customers, and also an absence of development that rival frequently causes. Tariffs additionally have a negative effect on the exchange equalization with nations against which they are utilized. Remote countries frequently force their own particular tariffs because of local tariffs, raising the costs of traded divine beings, which causes less interest for those products abroad. This, thus, brings about a loss of benefits for residential makers who send out merchandise, and also a loss of conceivable employments on the local front in light of the fact that makers must lower creation or withdraw from the fare advertise inside and out.

The Function of Symbolism in Gabriel Garcia Marquezs A Very Old Man wi

The Function of Symbolism in Gabriel Garcia Marquez's 'A Very Old Man with Enormous Wings' In Gabriel Garcia Marquez's "A Very Old Man with Enormous Wings" an angel symbolizes the unfamiliar. The angel is not just a celestial body, but a foreign body-someone who stands out as being different from the rest of society. Consequently, the angel draws attention to civilized society's reaction, ergo the community's reaction within the story when it confronts him. Using the angel as a symbol, Marquez shows how ignorance reveals the vulnerability of human nature often leading to uncivilized behaviour. At the very outset, civilized society is shown to be unenlightened and uncharitable towards the unfamiliar. Instead of offering a helping hand, Pelayo, a representative of the civilized society, runs away in terror from the angel who "is an old man, a very old man, lying face down in the mud" (487) and totally helpless. The angel is falsely accused of being a "fugitive survivor of a celestial conspiracy" (488). Later, when the chicken coop collapses, the angel is not welcome in the house. The people fear what they do not understand and belittle the angel instead of attempting to understand him to gain insight and enlightenment, and when he has a temperature, or can barely see and eat, they show him no charity. Instead, Elisenda shouts out that "it is awful living in that hell full of angels"(491) when in reality it is awful for the angel living in the hell of uncivilized society. Furthermore, civilized society demonstrates suspicion, rudeness and prejudice when confronting the unknown. For instance, Pelayo and his wife immediately prejudge the angel because of his decrepit outward appearance. Indeed, they finally accept the ang... ... little world, and is so narrow-minded, that it is impossible to accept that something different from itself could possibly rank higher in the overall scheme of things. The angel does nothing to incur civilized society's disrespect, anger, and abuse. Instead of acting in a civilized manner, society is suspicious, ignorant, savage and cruel in its treatment to someone who is different from all the rest. Instead of taking a civilized approach of intellectual refinement and enlightenment, society acts unsophisticated, primitive and crude. By bringing these actions to light, Marquez skillfully enlightens the reader to conclude that humanity is indeed vulnerable and not all that "civilized" after all. Bibliography: Garcia M. Gabriel. "A Very Old Man with Enormous Wings". 2004. 13 Nov. 2006 http://www.geocities.com/cyber_explorer99/garciamarquezoldman.html

Indian Art in the Mughal Era

The Musicals introduced many new things to Indian culture, one being monumental tomb architecture such as the world-famous Tag-Mall. Hindus and Buddhist always cremated their dead so burial was a new custom all together. Along with this came the written word of sacred manuscript text In the form of decorative calligraphy. Beautiful Arabic passages from the Quern are Inscribed throughout the Tag-Mall. A very interesting way in which Hinduism and Islam were reconciled in McHugh India was through religious art, particularly in the form of the classic Indian epic, ‘The Ramadan'.The Ramadan' tells the story of the great prince/god, Ram, who is actually and incarnation of Vishnu, and his quest to save his beautiful wife, Sits, from the terrifying demon-king, Raven. During this time, The Ramadan' was depicted by both the Hindu Ragouts and the Islamic Musicals, which shows the adaptability of The Ramadan', of which there were in fact many different versions. The Musicals produced a ver sion of ‘The Ramadan' in 1600 and the Ragouts produced theirs in 1720. The McHugh King, Kafka, had a Persian translation of The Ramadan' created which is known as ‘The Freer Ramadan'.The Ragout style of art depicting ‘The Ramadan' was more of a traditional Indian style and used large areas of sold, bright colors with more simple and less realistic looking figures and objects. The McHugh style used to depict The Ramadan' was obviously heavily influenced by traditional Islamic art and was softer and more naturalistic. Over time more versions of ‘The Ramadan' came to be, although, beginning in the sass's the McHugh Empire is declining and no longer values Hindu texts like The Ramadan' as it had before. Nevertheless, the ‘Siege of Lankan' series of The Ramadan' was commissioned by the Ragout ruler, Dally Sings, In 1725.I find this Interesting because Hinduism and Islam are two religions and belief systems that are so fundamentally different from each other, and yet they are reconciled here In the form of art. It is very interesting and somewhat surprising that the Islamic rulers would be so accepting of Hindu texts and culture. ‘Tale of two Remnants Indian art in the McHugh Era with this came the written word of sacred manuscript text in the form of decorative calligraphy. Beautiful Arabic passages from the Curran are inscribed throughout the the terrifying demon-king, Raven.During this time, ‘The Ramadan' was depicted The Ramadan', of which there were in fact many different versions. The Musicals 1720. The McHugh King, Kafka, had a Persian translation of ‘The Ramadan' created looking figures and objects. The McHugh style used to depict ‘The Ramadan' was texts like ‘The Ramadan' as it had before. Nevertheless, the ‘Siege of Lankan' series of ‘The Ramadan' was commissioned by the Ragout ruler, Dalai Sings, in 1725. I find this interesting because Hinduism and Islam are two religions and belief systems that are so fundamentally different from each other, and yet they are reconciled here in the

Customer Relationship Group Report

Customer Relationship Group Report Customer relationship management has gained a lot of popularity over the recent years. According to Hutt and Speh (2013, p. 92), the world is increasingly getting competitive. Firms currently find themselves fighting for the market with various other firms in the industry.Advertising We will write a custom report sample on Customer Relationship Group Report specifically for you for only $16.05 $11/page Learn More Optus finds itself in this situation in this market. Optus is an Australian telecommunication company that is a subsidiary of SingTel. The firm is considered as one of the largest telecommunication firms in Australia. Given the competitive nature of this market, the management of Optus has the responsibility of ensuring that it offers high value to its customers. According to Hill and Jones (2010, p. 113), the process of acquiring and retaining customers within an organization requires a high level of value offering. Customers have become very sensi tive of the value that they are offered. They only become loyal to firms which offer high value in the market. Value can be offered using various channels. Buttle (2011, p. 42) observes that one of the best ways of delivering value to the customers is through the product. Optus can consider offering value to its customers by ensuring that the value of their products is very high. Delivering value through product is one of the best ways that a firm can endear customers to it. Australians are high consumers of internet services. They prefer having an internet service provider that will offer a fast internet which is very reliable throughout the year. This is what Optus should offer. The service should be efficient and able to meet the demand of the market with a lot of ease. The market expects this firm to deliver very high communication services to the market.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More As such, the technical team of this firm should ensure that its customers using the call system are not affected by cases of a jammed network that may cause problems in communication. Quality service delivery always makes customers willing to pay premium prices because they always feel that the price is justified. As Ulaga (2011, p. 21) says, customers always want a firm that offers a product that is either above or within their expectation. The moment the product offered is below their expectation, they would consider it of poor standards, and as such, would consider going for alternative products. It is important for the management of Optus to realize that losing a customer to a competitor in this market can be very dangerous to its sustainability. Most of the customers who move away from the firm due to dissatisfaction rarely come back. The memory of their dissatisfaction would always keep them away from the firm for a very long time. For this reason, this firm should ensure that its products meet the expectations of the market. Optus has been keen on using communication related strategy in delivering value to its customers. The management of this firm has always maintained a close communication to its customers. The customer care unit has various channels through which its customers can communicate to the firm over the products offered to this firm.Advertising We will write a custom report sample on Customer Relationship Group Report specifically for you for only $16.05 $11/page Learn More To enhance communication between the firm and its customers, the management of this firm has toll free numbers which allows customers to call this firm over any issue relating to the product. The firm has a well established call center where customers would have a direct communication with the management over service delivery. This has helped it win the loyalty of its customers. Whenever a customer who is dissatisfied calls, there is always an officer ready to offer detailed explanation and even apologies whenever there is need. This has helped it create a good rapport with the customers. Although process related strategy may not be very pronounced in this industry as a channels of offering value to the customers, the management of Optus has made an effort to use it. This firm has always ensured that its customers can generate extra value while consuming their products. For instance, those who use their internet bundle always get a bonus at specific hours when they can use the service free of charge. This is to help enhance the level of customer satisfaction. Integrating channels to deliver source of value is always important in ensuring that the firm gives maximum to the customers. According to Ellis (2010, p. 78), integrating the channels helps in maximizing the level of customers’ satisfaction. This scholar says that it can be very challenging when a firm ensures that it offers maximum satisfaction to customers, but lacks proper communication system to these customers. The value of the product may be high, but a customer may need some form of clarification from the firm.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More When this communication system is poor, it would be a source of dissatisfaction. Such a customer may consider using another firm which has appropriate communication system. Keller (1993, p. 12) says that these channels are integrated, and a firm needs to ensure that none is overemphasized over others. This is what Optus has been keen on in this market. Customer segmentation is always very important. Thomas (2007, p. 3) observes that different segments consider satisfaction from different fronts. The market segment with lower purchasing power always considers satisfaction on the basis of fair pricing and quantity of the product. On the other hand, the richer class always wants quality even if the price is high. When the management of Optus has conducted comprehensive market segmentation, the main issue that comes in should be how each segment views quality. The firm should then consider offering value to each market segment. Market segmentation should mostly be based on the purchasin g power when dealing with the telecommunication industry. Other demographical factors such as religion and culture may not have a substantial effect on the buyer behavior in this industry. Optus must realize that customer attraction and retention is the key to winning a larger market share to its side. Customer relationship management should be given a lot of attention by the top management of this firm because it is through this that the firm would be assured of its continuity. The management should make use of the recent technological developments to ensure that there is a constant and smooth communication with its market. Its website should be interactive enough to allow for a two way communication system with the firm. The management should also have active e-mailing system to enhance communication. Social media has become a very important platform for reaching out to the market. The management should therefore, integrate social media marketing in its communication system. Such social media as Facebook, Tweeter, YouTube and LinkedIn among others should be given enough focus as means of communication. List of References Buttle, F 2011, Customer Relationship Management: Concepts and Technologies. Elsevier Butterworth-Heinemann, Oxford. Ellis, N 2010, Business-to-business marketing: Relationships, networks and strategies, Oxford University Press, Oxford. Hill, C Jones, G 2010, Strategic management theory: an integrated approach, Houghton Mifflin, Boston. 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